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ARTWORK GUIDELINES

 
 
 
 
 

 

Because we offer various processes and imprint methods, it is important to read the guidelines in their entirety to ensure your artwork is suitable for the application. Some file types are acceptable for certain processes, while others are not.

If you are unsure whether your art is acceptable, or are unable to provide artwork within our guidelines, please contact us. We will do our best to work with what you can provide. Please note, if your artwork is not production ready, an art fee may incur.

 

Our Art Department accepts artwork created with the following software:

• Adobe Illustrator (up to and including version CS6 or CC)
• Adobe Photoshop* (up to and including version CS6 or CC)
• CorelDRAW (up to and including version X6)

We do not accept artwork in the following formats:

• Microsoft Office, Excel, or Powerpoint
• QuarkXPress or any other desktop publishing program
• MS Paint, Painter, etc.

Supported Vector file types: .AI, .EPS, .PDF, .CDR

Preferred Raster file types*: .PSD, .TIFF (note: If you are submitting raster art, layered files are preferred, with a MINIMUM resolution of 300dpi.)

*Photoshop (Raster) files are not acceptable for all processes/imprint methods. Items that are lasered, engraved or sandblasted require 100% vector art. Please confirm with your sales rep which file format is best for the specific application.

Artwork Containing Text:

If you are submitting artwork that contains text, please convert all text to outlines. Keep in mind, once text becomes an object it can no longer be edited as text. For any variable text accompanying your artwork, please include all fonts used in your art. Although we maintain a vast database of typesfaces, even we do not have every typeface. 

Vector vs. Raster/Bitmap:

The main difference between vector art and raster art is the composition. Vector art is comprised of paths (or curves), while raster art is comprised of pixels.

Below is an example of a logo in both vector and raster format.

Vector Example:

vector-image-example

Raster Example:

raster-image-example

Frequently Asked Questions (FAQ):

What is Vector Art?

Vector art is created using illustration or vector based software (e.g., Adobe Illustrator). It is composed of mathematically defined geometric shapes -- curves or paths, outlines and fills -- and can be infinitely scaled or re-sized without any loss of quality. This is why it is ideal for printing. In theory, you could take a 2”x 2” vector logo and cover the face of the empire state building, and it would look as clear and crisp as it does on your monitor.

What is Raster Art?

A raster image is comprised of a grid of tiny squares that contain color information, referred to as either pixels or dots. The resolution or quality of the image depends on how many pixels or dots there are per square inch (dpi). Popular raster file format extensions include: jpg/jpeg, psd, png, tiff, bmp and gif. The biggest downfall to raster images is that there is an apparent loss of quality when they are enlarged. You can’t take a logo off a website and use it for a trade show booth. Why is this? Because there are a finite number of pixels in all raster images; when you enlarge a photo, the computer takes its best guess as to what specific colors should fill in the gaps. This interpolation of data causes the image to appear blurry since the computer has no way of knowing the exact shade of colors that should be inserted.

My file has an .eps extension, but I am told it is not vector. What does that mean?

Often times, vendors will ask for art in an “.eps file”. This should be clarified since many nonvector programs can also save as .eps. EPS or Encapsulated PostScript is a graphic file format that describes a drawing (vector) or image (bitmap/raster) or both. Even a file created in a vector program can contain raster elements. Placed images (such as a jpg photo), gradient effects or drop shadows are all considered raster elements. Certain processes (such as laser) require a 100% vector file - meaning the file does not contain any raster elements - because the equipment used follows a vector outline or wireframe and cannot read raster elements.

Is a PDF file vector?

It depends. PDFs are very similar to EPS files. A PDF is only vector if it was created in illustration or vector software such as Adobe Illustrator. A file that was created in Microsoft word, for example, and saved as a .pdf is NOT vector. The advantage to saving vector art as a pdf, is that it is widely compatible and can be viewed even on computers that do not have vector software, making it ideal for proofs.

When is raster art acceptable?

This depends on the imprint method. It is NOT acceptable for Laser, Engraving or Sandblasting. For Direct Color Printing or Sublimation, raster artwork is acceptable. To ensure the best quality imprint, we require files that are a minimum resolution of 300dpi. If you are unsure of which file type is best for the application, please confirm with your sales representative.

Please note:

Submitting art that is not production-ready, delays the order process. In most cases, your order will not be submitted until we receive final proof approval.  

Please verify that your artwork meets the outlined requirements. If you are unsure whether your artwork is acceptable, please contact us. If the artwork you submit does not meet our artwork guidelines, an additional art charge may incur. 

Our standard fee for artwork is $55/hour.