About the project

The holidays are a great time for professional sports teams to recognize the people and employees who make their team successful. Each year, the Minnesota Twins present their supporters with custom holiday gifts. Levy Recognition won the bid to design and source this year’s gifts.

The Challenge

The Minnesota Twins presented Levy with the challenge of designing and sourcing a custom carry-on bag to be holiday gifts to the team’s VIP fans and supporters. The holiday season was quick approaching and the gifts needed to be ready within a very tight deadline. Everything from design and manufacturing to shipping and final delivery needed to be spot on if fans and supporters were to receive the gifts before the holidays.

The Solution

Levy Marketing + Awards created a piece of carry-on luggage that suited the Twins’ needs. The black bag meets the carry-on requirements for most airlines and features casting wheels for easy transport. To give the carry-on a custom look, the Minnesota Twins TC logo is embroidered on the top front pocket. The logo is the original “Twin Cities” cap logo that has been long adored by fans.

The holiday season is a busy time of year. The carry-on bag’s manufacturer contacted Levy informing that they would not be able to complete the full order before the deadline. A quick and smart solution was needed if Twins fans were to receive their gifts on time.

The Minnesota Twins have fans across the United States. Many of the gifts needed to be shipped early for them to make final delivery before the holidays. Levy worked with the bag’s manufacturer to get as many bags ready for delivery as possible. Gifts being sent to fans living closer to the Minnesota area required fewer shipping and delivery days. The solution- to ship the bags that were going to the furthest away fans first. More than half the original number of bags ordered were embroidered and shipped in early December. This created plenty of time to complete the rest of the order. The Twins were able to send the gifts to fans closer to home within a timely manner.

The Results

The Minnesota Twins and their team supporters enjoyed the custom carry-on luggage bags. The Twins were very satisfied with the customer service provided by Levy Recognition. They were more than happy with the manufacturing and shipping solutions provided by Levy customer service representatives. Now, Minnesota Twins fans traveling for the holidays have a custom carry-on bag to show their support for their favorite ball club no matter where they are in the world.